Escolha Verde

escolhaverde@ics.uminho.pt

photo-1615118265620-d8decf628275-min – Cópia

We investigate how individual morality
influences young people's interest in the discussion about the environment and
on climate change

Discover the preliminary results of our project (in Portuguese), on how the moral values of young adults influence the consumption of environmental news, in order to generate engagement on the climate change debate, one of the UN Sustainable Development Goals – SDGs.

For young people, the consumption of news is influenced by the constitution of their identities and their moral values. For young adults of generation Z (born between 1990 and 2010), social platforms make the issue more complex, given that young people invest a lot of time and attach great importance to this digital environment.

Today’s young people will be the protagonists of their societies. Their decision-making in the future depends on the information they receive, select, consume, retain and share right now, while their worldviews and moral values mature.

For young people, the consumption of news is influenced by the constitution of their identities and their moral values. For young adults of Generation Z (born between 1990 and 2010), social platforms make the topic more complex, given that young people invest a lot of time and attach great importance to this digital environment.

Today’s young people will be the protagonists of their societies. Their decision-making in the future depends on the information they receive, select, consume, retain and share right now, while their worldviews and moral values mature.

What's your green moral?

Fill out the quiz and find out which of these values is your main one

Caution

Justice

Loyalty

Respect

Purity

We will collect tweets to find out what moral values they use to comment on environmental news; we will apply questionnaires about which moral domain is predominant in their personalities and we will hold focus groups, in which the engagement of environmental concepts in their speeches will be understood.

Based on a new field called Media Neurosciences, this project combines the Theory of Moral Foundations – TFM, the Questionnaire of Moral Foundations – QFM and the Model of Morality and Intuitive Examples – MIME, with concepts from Sociology and Communication, to achieve the goals of our investigation. The focus on Portugal, Mozambique and Brazil also brings innovative importance to the debate on climate change, turning to the Global South.

For this, we will collect tweets to find out what moral values they use to comment on environmental news; we will apply questionnaires about which moral domains are predominant in their personalities and we will hold focus groups, in which the engagement of environmental concepts in their speeches will be understood.

Based on a new field called Media Neurosciences, this project combines the Theory of Moral Foundations – TFM, the Questionnaire of Moral Foundations – QFM and the Model of Morality and Intuitive Examples – MIME, with concepts from Sociology and Communication, to achieve the goals of investigation. The focus on Portugal, Mozambique and Brazil also brings innovative importance to the debate on climate change, turning to the Global South.

Project supported by

SUPPORTING ENTITIES

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